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The End of the Human Era

Marketing has become an increasingly complex science often stretching our ability to navigate the customer journey effectively.   Machines have reached a level of sophistication that they can now begin to take over where human reach is inadequate or flawed.  And brands are beginning to turn to machine technology to build the complex marketing programs that will compete effectively to capture and engage customer interest.      In fact, by 2020, 80 percent of consumer interactions will take place without a human (Source: Gartner).

So what exactly are the trends in artificial intelligence.  Here are five emerging capabilities:

  1. Machine Generated Customer Interaction – AI can help companies interact. Think automated live chat, automated social media monitoring, in application assistance.  These technologies can automate customer interaction and help scale human intervention.
  2. Visual Search – Image recognition is when a machine identifies an image. This will be used in e-commerce to allow marketers to serve read more »
Posted on: September 20th, 2018 by Admin No Comments
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Finding the ‘Why’ For Your Brand

The shift in the dynamic between customers and companies has changed in an extreme way over the past few years. Consumers are savvier than ever.  And so building brand advocacy takes a new approach.  The goal is no longer to sell a product but rather to make a meaningful connection. Let’s look at one of the most well-known examples read more »

Posted on: January 1st, 2016 by Tami 4 Comments

10 Ways to Boost Organic Search

The internet is constantly evolving.   On the plus side, this means that the old rules of backlinks and blackhat techniques have thankfully gone the way of the landline.   On the minus side, this means keeping up with the ever changing algorithm of Google search.  When you take advantage of organic search techniques, you get access read more »

Posted on: November 22nd, 2015 by Tami 1 Comment

I am your brand

I am a New Yorker. I am a tech marketer.  I fly Virgin.  I buy organic.  I blog.  I care about human rights and healthcare.  I wear Theory.  I practice yoga.  I am more these things than perhaps the Irish, Catholic girl from a suburb of New Jersey I once identified with.  I am, in read more »

Posted on: July 7th, 2015 by Tami 10 Comments

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