The End of the Human Era
Marketing has become an increasingly complex science often stretching our ability to navigate the customer journey effectively. Machines have reached a level of sophistication that they can now begin to take over where human reach is inadequate or flawed. And brands are beginning to turn to machine technology to build the complex marketing programs that will compete effectively to capture and engage customer interest. In fact, by 2020, 80 percent of consumer interactions will take place without a human (Source: Gartner).
So what exactly are the trends in artificial intelligence. Here are five emerging capabilities:
- Machine Generated Customer Interaction – AI can help companies interact. Think automated live chat, automated social media monitoring, in application assistance. These technologies can automate customer interaction and help scale human intervention.
- Visual Search – Image recognition is when a machine identifies an image. This will be used in e-commerce to allow marketers to serve read more »