digitalageofmarketing

  • AI Marketing. Start Building Now.

    Artificial intelligence is changing marketing faster than most teams can keep up — and the biggest shifts are happening right now. As we move through 2026, AI has moved well beyond a “nice-to-have” tool and become a game changer. What makes this moment different is leverage. New AI tools can… Listen ⇢

  • Why Your Next Great Marketing Channel Isn’t an Ad — It’s a Person

    Why Your Next Great Marketing Channel Isn’t an Ad — It’s a Person Micro influencers consistently deliver 2-3x the engagement rates of accounts with millions of followers. And yet most marketing teams are still pouring budget into paid ads and celebrity endorsements while ignoring the most trusted voices in their… Listen ⇢

  • Transforming Your Demand Generation Engine with AI

    Originally published in Fast Company Business success depends on one variable: growth. Yet growth can feel elusive, particularly when competition within a category is fierce and new entrants are a constant threat. Enter AI (when doesn’t AI enter the conversation nowadays?).  Many marketing leaders have visions of creating the perfect AI-powered demand generation engine… Listen ⇢

  • 5 steps to a digital microsite that converts

    Microsites can be a powerful lead generation machine any time you have a unique call to action especially when 50% of purchases start online these days.  To be effective, a digital campaign must drive a relevant conversation. David Meerman Scott nailed it when he said,  “Instead of one-way interruption, web marketing is about delivering useful content at… Listen ⇢

  • How does Justin Timberlake know what’s cool?

    I thought I had heard it all, that is, until I discovered this session on ‘Coolhunting’ during my time at SXSW. Let’s just say, I wish this science was something they taught in high school. It sure seems to beat out chemistry, and I am almost positive it would have… Listen ⇢

  • 5 ways to be found in the web jungle

    Interview with Frank Donatone, co-author of ‘Audience, Relevance and Search’   Frank, you’ve been working to drive natural search rankings on IBM.com for key terms. Can you talk about your overall strategy & some of the tips you give to webmasters when building out their web presence? The key to… Listen ⇢

  • Are you my friend?

    I spent the day at the #SocialCommerce Summit in New York City today. It was a packed agenda filled with ruminations and theory on the intersection of Social Media and Commerce. The discussion has me pondering the enormity of the social phenomenon which is touted as just as revolutionary as the emergence… Listen ⇢

  • A second chance to make a first impression

    It’s remarkable what you can do with technology in the area of digital targeting these days. After recently completing a pilot on ibm.com, retargeting proved to be a cost-effective solution that generated impressive results in click through, conversion, and sales rates. Amazingly, when comparing ad-retargeting sites to a control group,… Listen ⇢

Meet the Marketer

TAMI CANNIZZARO .

Be Brave as we enter the next era of marketing.

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