Every time the Olympic Games come around, I’m reminded why I love it: The spirit, the competition, the drama – the whole vibe is nothing short of contagious. The London Olympics this summer were made up of many moments when the whole world seemed to connect and collectively engage. Among my favorites: the first Saudi read more »
Effective email delivery is a critical component of any successful, surround sound marketing campaign. We've all experienced a bad campaign, which is like an annoying sales person buzzing in your ear. Conversely, good delivery should invite interaction without being intrusive. So how can you be sure to maximize your ability to interest the reader and engage them read more »
If you look up Generation Y in Wikipedia, you'll find it referred to as 'Generation We' — a generation "generally marked by an increased use of communications, media, and digital technologies". So what are the implications of this generational shift for today's marketer? To stay relevant, it means we need to re-write the entire playbook.The read more »
