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The Digital You

It's tough to have a generic name these days. As a John Thompson or Mary Lee, you’re competing against a universe of peers for 'findability' in the digital world. I got lucky, I just have one doppelgänger named Tami Cannizzaro, so it’s pretty easy to find me on Google, LinkedIn, or Twitter. But does it read more »

Personal ad: Marketer seeking brand advocates

Creating connections with customers takes work—just like any relationship. So what does it take these days to attract a loyal customer? A nice ad, a good website, a big discount, a special premium, or a personal phone call? How about a dozen roses? That's the problem today. It takes all of the above—and even the read more »

Turning Photo Sharing Into Brand Building

Have you noticed that we have become a snapshot-obsessed, photo-sharing world? Facebook, Instagram, Path, and the new darling of social… Pinterest are taking over. Content across the social web has become more visual than ever before.   I have to admit, up until recently, I found Pinterest about as compelling as my daughters latest diarama read more »

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