The Interbrand rankings will be out soon and Coke, IBM, and Apple are likely to be among the front runners. It begs the questions, “Is there a secret to good branding? Can the formula for branding be written down like the rules of your SEO strategy or is it a more ethereal science? As a marketer, read more »
Last week, a friend who lives in Kuala Lampur posted a disturbing Facebook entry. Her neighbor, Nayati Moodliar, a small boy of 12, was pulled into a car by two men on his walk to school. The kidnapping spurred an international social media campaign and mobilized the community. Instead of going to work or school, families living in the community spent 24/7 shifts manning read more »
Microsites can be a powerful lead generation machine any time you have a unique call to action especially when 50% of purchases start online these days. To be effective, a digital campaign must drive a relevant conversation. David Meerman Scott nailed it when he said, “Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that read more »
