Everywhere you look, businesses are talking about the growth of mobile—and how it's changed the fundamentals of communication and commerce. In fact, by 2015, more people will use a mobile device to access the Internet than a computer. As marketers, we need to consider how this phenomenon changes the game. When assessing mobile, most of read more »
They say the onset of Facebook has changed the rule from 6 degrees of separation to a norm of now 4.9 degrees of separation. I see this as a sign that the world is literally becoming more connected. That’s why we, as marketers, have moved away from mass advertising to micro-location-based targeting within communities of read more »
I've spent a lot of time on the sidelines with social. I'd come up with thousands of excuses. Among them, "I'm not a teenager," "it's too hard," "I spend too much energy on email already," and on and on. At some point, I realized there were no more legitimate excuses. So I opened a Twitter read more »
