What does your company stand for? If you can’t answer that question quickly and with conviction, you may want to take a hard look at your corporate mission statement. These days, people are beginning to realize that connecting your company—and your employees—with a larger purpose is a great way to give life and substance to read more »
A few years ago, I was on a conference call when I started to feel uneasy. I suddenly realized that I understood almost none of the conversation. Geotagging? Ad networks? Ad retargeting? What's all this talk of data? I thought I'd gotten into marketing! Sound familiar? I would assert many marketers have trouble making the read more »
In today’s hyper-connected world, the winners of the content wars will be the brands who have created and shared exceptional content. The best brands recognize that people – not ads or messages – are the new voice of their companies. In a crowded digital landscape, it has become harder than ever to ignite read more »
